Professional Coaching

Empathy at the Core – Building Trust in Clinical Trials

Clinical trials often involve complex medical information and potential risks, which can overwhelm patients. Dr. Anthony Orsini, a thought leader in compassionate communication and founder of The Orsini Way, has developed techniques that go beyond simply conveying information. His methods enable physicians to communicate complex details with clarity and empathy, ensuring patients understand the trial and feel genuinely supported throughout the process.

Dr. Orsini emphasizes the importance of building deep, trusting relationships between physicians and patients for a truly positive clinical trial experience. His work shows that when patients feel heard and cared for, their trust in both the physician and the trial significantly increases, making consent more than just a formality but a meaningful, ongoing dialogue.

The compassionate communication strategies developed by Dr. Orsini not only meet but enhance FDA ethical standards, ensuring that informed consent becomes a trust-building, fully transparent, and non-coercive conversation, leading to better patient engagement and more successful trial outcomes.

Target Audiences

  • Principal Investigators
  • Clinical Research Coordinators
  • Healthcare Providers

Program Components

KEY POINTS

  • It’s All in the Delivery: Emphasizes verbal and non-verbal communication techniques that build trust and convey empathy.
  • Rapid Trust Building: Techniques to quickly establish trust with patients and caregivers.
  • Navigating Difficult Conversations: Strategies for handling sensitive topics with compassion and clarity.
  • Patient-Centered Communication: Keeping the patient’s needs and emotions at the forefront of every conversation.